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Stephanie Cook to senior VP-director of leadership strategy, D'Arcy Masius Benton & Bowles, New York, a new position, from an independent consultant. Previously, Ms. Cook was exec-VP-director of strategic planning at Lowe & Partners/SMS, New York.

Chris Chalk to director of account planning, Goodby, Silverstein & Partners, San Francisco, from director of account planning and managing partner, TBWA/Chiat/Day, Playa del Rey, Calif. Mr. Chalk will share that title with John Steel, VP-account planning director. The two plan to divide clients much in the manner the agency divides accounts among creatives.

Avis Rent A Car System has named six semifinalists for its $30 million account: Ammirati Puris Lintas, Deutsch, Kirshenbaum Bond & Partners, Lowe & Partners/SMS, McCann-Erickson Worldwide and Publicis, all New York. The review is being handled by Pile & Co., Boston. Avis put the account into review last month after Bates Worldwide, New York, resigned the business.

Toysrus.com has awarded Leo Burnett USA, Chicago, and its Starcom Worldwide media unit responsibilities for its newly relaunched e-commerce unit. Spending is expected to be in the tens of millions of dollars.

Copyright July 1999, Crain Communications Inc.

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