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Oracle Corp. postponed last week's final presentations for its $90 million account with Leo Burnett USA, Chicago, and Grey Advertising, New York and San Francisco, until this week. Incumbent Think New Ideas, Los Angeles, isn't participating.

Euro RSCG Tatham, Chicago, this week will name D'Arcy Masius Benton & Bowles Senior VP-Account Director Michael Oxman to the new post of director of business development. Mr. Oxman had worked for D'Arcy in Troy, Mich.

Unilever's Elizabeth Arden is preparing its first brand-building effort from J. Walter Thompson Co., New York, since the agency won the $100 million account this year. The company also is launching a new product for the coming year 2000, Millenium Energist Revitalizing Emulsion targeted at women aged 40 to 60.

Magazine industry ad pages were up 2.8% to 120,068.32 for the first six months of 1999, according to the latest figures released by Publishers Information Bureau. Also, outdoor advertising revenues for first quarter 1999 increased 7.5% to $503.5 million over first quarter last year, according to Competitive Media Reporting.

Applebee's International to Foote, Cone & Belding, Chicago, from Wyse Advertising, Cleveland, to handle creative for its $35.5 million restaurant account.

Coors Brewing Co. is coming out with an "original"-themed ad campaign to tout the brand's singularity. The :30s will break on the July 13 All-Star Game and will feature ESPN anchor Dan Patrick and former Denver Broncos quarterback John Elway. Foote, Cone & Belding, Chicago, handles.

Copyright July 1999, Crain Communications Inc.

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