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Piergiorgio Traverso to manager of global marketing at General Motors Corp.'s Cadillac, Detroit, from brand manager for GM's North American vehicles at Opel in Italy. Also, Cadillac agency D'Arcy Masius Benton & Bowles, Troy, Mich., has hired Joe Garcia as senior VP-group account director, to oversee the Cadillac North American account, from co-founder, general manager and client services director at Neo One, Sydney.

Quaker Oats' Golden Grain division is testing in Chicago and undisclosed other markets Rice-A-Roni branded Simmering Suppers, a "just add meat" meal starter with rice and sauce. Suissa Miller, Los Angeles, handles.

Datek Online will announce a decision today in the review for first agency for its estimated $50 million account. The finalists include Bozell Worldwide and Grey Advertising, both New York. A third agency is said to be Publicis, New York.

Leo Burnett Co.'s TFA/Leo Burnett Technology, is opening a San Francisco office to handle planning, client service and creative for technology clients and should have 22 employees by yearend, said CEO Sean Bisceglia.

800.com, an electronics and music site, is seeking a first agency for its $25 million account.

Coca-Cola Co. will continue with its ad campaigns despite dawn raids last week by European Commission inspectors of the offices of Coke and its bottlers in Germany, Austria and Denmark. The EC is investigating whether Coca-Cola is abusing its dominant position in those markets by using incentives to persuade retailers to stock its brands instead of rivals products.

Gardenburger, the veggie burger company that created an ad revolution in the category by running network TV, is mulling a cutback on its $18 million account. Marketing VP Mary Dillon said the company would continue its full media schedule through Labor Day, but would then "evaluate what makes the most sense," for its 2000 media plan. Rubin Postaer & Associates, Chicago, is the agency.

How2HQ.com, a Dallas network of lifestyle sites, is seeking an agency. Inward Strategic, Newton, Mass., is review consultant.

Copyright July 1999, Crain Communications Inc.

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