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Gannett Co.'s USA Today and Gotham, New York have mutually decided to part ways. The newspaper will seek another agency to handle its account, expected to double to $4 million.

Rent-A-Center to BrannForbes, Dallas, from Levinson & Hill for its $60 million marketing and advertising account.

BrightLane.com and Interland to Donino White & Partners, Atlanta, as first agency for the online services venue for small businesses, and the Web hosting provider, respectively; their accounts are worth a total of $40 million.

Carfax to the Martin Agency, Richmond, Va., from Williams Whittle, Alexandria, for the $15 million to $20 million account of the R.L. Polk Co. unit that provides detailed information for used car buyers and sellers.

Rosie O'Donnell, planning to step up her public anti-gun stance, takes her final bow on Kmart Corp. commercials this holiday season, because the retailer continues to sell guns. Kmart will refocus its commercials around the Judds.

Ocean Spray Cranberries announced it would remain an independent cranberry cooperative despite six months of potential merger talks.

Illinois Bureau of Tourism has eliminated two agencies from its $15 million annual review: Draft Worldwide and Euro RSCG Tatham, both Chicago. Left in the mix are BBDO Worldwide, J. Walter Thompson USA, and incumbent FCB Worldwide, all Chicago.

Direct Marketing Association plans tonight to name the companies being expelled from the association for refusing to comply with the group's Privacy Promise to American Consumers.

Copyright November 1999, Crain Communications Inc.

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