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Huntington Learning Centers has contacted agencies regarding a $5 million advertising account to promote its supplemental education centers.

Rodale Inc.'s Prevention has tapped former Sports Illustrated For Kids Eastern Ad Director Noreen Rafferty to serve in the same position.

Kathleen M. Waltz, 46, to president, publisher-CEO of Orlando Sentinel Communications, Orlando, Fla., from the same post at Tribune Co. sibling the Daily Press, Hampton Roads, Va. She succeeds John Puerner, recently named president-publisher of the Los Angeles Times.

Tony Arefin, 38, an art director at Ogilvy & Mather, New York, died last week of a massive heart attack. He was awarded two David Ogilvy Awards this year for contributions to an IBM e-business campaign and the launch of Mothernature.com. He had earlier worked for Wieden & Kennedy, Portland, Ore.

Copyright May 2000, Crain Communications Inc.

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