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Gerard Dufour to senior director of marketing, Philips Electronics, Diemen, Netherlands, a new position, from exec VP, Euro RSCG Worldwide. . .Coca-Cola Foods last week changed its name to Minute Maid Co.

Marjorie Scardino, 49, to chief executive, Pearson PLC, from a similar title at Economist Group. She succeeds Frank Barlow, who is retireing. Also at Pearson: Dennis Stevenson to deputy chairman from a non-executive director. . . .PowerBar to Citron Haligman Bedecarre, San Francisco, for its estimated $10 million to $12 million account. Needleman Fleizach Pilla, New York, is the previous agency. . . . Saatchi & Saatchi Advertising is expected to announce this week that Patrick Pitcher, president of Saatchi, Toronto will succeed Peter Watkins as CEO of the agency's Asian network. . . .Oracle Corp. to Miller/Kadanoff Direct & Interactive, San Francisco, for its $7 million direct marketing account. McCann-Erickson Worldwide, San Francisco, is the previous agency.

Radisson Hotel Corp. to Ingalls Advertising, Boston, for its, $6 million account. Previous agency is Sawtooth Group, Woodbridge, N.J. . . .Oscar Mayer Foods will spend an estimated $5 million, via J. Walter Thompson USA, Chicago, to sponsor Super Bowl XXXI's halftime show. . . .Popeyes Chicken & Biscuits will resurrect its "Love that chicken" slogan and jingle in its TV ads from new agency Hill, Holliday/Altschiller, New York. . . . Longhorn Steakhouse to Crispin & Porter, Miami, for its $6 million account. . . First Federal Bank, Santa Monica, Calif., to Fotouhi Alonso Agnew, Los Angeles, for its $5 million account.

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