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DDB Digital's new San Francisco office has been awarded the online advertising account of Achieva.com, an online college admissions and counseling service. DDB Worldwide in April won Achieva.com's offline account with anticipated billings of $20 million. TV ads are tagged: "College is hard enough. Getting there shouldn't be." The DDB Digital office was opened to handle Clorox Co.'s online marketing.

Weather Services International's Intellicast.com weather site today begins an affiliate program to provide free local and national weather content to TV station Web sites. The content includes real-time forecasts.

Rachel Mueller-Lust left as VP-methodology research at Nielsen Media Research to join rival Media Metrix as VP-director of research for the U.S.

Start-up Internet Appliance Network May 22 begins a multimillion-dollar print campaign from Shepardson, Stern & Kaminsky, New York, to promote Net appliances as an advertising vehicle.

The Internet Advertising Bureau and Wireless Advertising Industry Association combined their wireless interests, as expected. The IAB's Wireless Ad Council and the WAIA merged to form the Wireless Advertising Association, which will promote guidelines globally for wireless Internet and other wireless applications.

"It's a fog-a-mirror job market," Jeff Cohen told Ad Age as he stepped down from his post at Intuit's Quicken.com. "If you can fog a mirror, you can get a job." Mr. Cohen left as director of partner marketing as the site readies a management restructuring. He says he may take a break before jumping into another venture.

Copyright May 2000, Crain Communications Inc.

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