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CEO reach: MarchFirst, Chicago, June 26 breaks its first TV spot from McKinney & Silver, Raleigh, N.C., as part of a $30 million campaign. The campaign includes print ads that broke June 12. Two other TV spots will break this summer. Spots will air on network and cable TV through the end of the year. The i-shop, which was No. 1 in Ad Age's Interactive 100 ranking, is airing the spots to reach CEOs and chief information officers, a MarchFirst spokeswoman said. Copy reads, "Here's to being first." The tagline: "A new world. A new way."

Pied piper: RappDigital announced last week it added five new employees, four of which came from OgilvyInteractive. Think RappDigital President J.G. Sandom, former director of OgilvyInteractive North America, had anything to do with it?

Product sampling site StartSampling.com June 26 selects Primary Knowledge to measure its return-on-investment activity.

Sam's Club, a division of Wal-Mart Stores, unveiled its Web site the week of June 19. Quantum Leap Communications, Chicago, developed the site.

DoubleClick June 26 announces it will be representing two more Hearst Corp. sites for ad sales: Cosmogirl.com and Esquire.com. This is the first time ads will be served on Cosmogirl. DoubleClick already represents Popular Mechanics' site, PM Zone.

Carlson Marketing Group, the largest U.S. marketing services agency according to Advertising Age, has chosen ClickAction to handle e-mail marketing services for its clients. Minneapolis-based Carlson, which had 1999 revenue of $271.5 million, handles relationship marketing and loyalty programs for clients ranging from IBM Corp. to Merrill Lynch. ClickAction last week also picked up the business from CMGI's AdForce to handle e-mail marketing for its clients.

Copyright June 2000, Crain Communications Inc.

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