The new faces of Lancome

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PARIS -Lancome, L'Oreal's cosmetics brand, is freshening up its image to give it a more modern look.

There will now be three Lancome "faces". Previously Lancome used just one person - Isabella Rossellini. There will be one face for Trisor fragrance - Ines Sastre will feature in a new TV spot this fall. The face of Pohme fragrance is Juliette Binoche, who has already appeared in a campaign. And Cristiana Reali, a theater and TV actress, will be Lancome cosmetics' face.

Lancome's agency is Publicis. The new print campaign for cosmetics will break in September. Lancome will also prominently feature a rose (a Lancome emblem) in each visual. The first new cosmetics campaign will focus on Rouge Absolu, the latest long-lasting lipstick.

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