Fairfax joins news to put ads on Internet

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Almost all the key Sydney and Melbourne classified advertising markets are now on the Internet, following this week's launch of a Web site by Conrad Black's John Fairfax media group.

Fairfax publishes the Sydney Morning Herald, the national Financial Review and The Age in Melbourne which between them account for about 80% of classified ads in the two cities.

Rupert Murdoch's News Corp. Web site, launched two months ago, and specialist classified weekly The Trading Post, account for the remaining 20%.

Karen MacPherson, CEO of Neville Jeffress Advertising, Australia's largest recruitment ad specialist recently bought by TMP Worldwide, says, "The Internet just enlarges the market for people. One doesn't replace the other.

Copyright July 1996 Crain Communications Inc.

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