Fallon a finalist for Lee Jeans business in Europe

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Minneapolis-based Fallon McElligott is one of four contenders for Lee Jeans' $30 million European account, and will open a European office, probably in London, if it wins the business. Fallon, which handles Lee in the U.S., is pitching against European incumbent Grey Advertising, Duckworth Finn Grubb Waters, and Abbott Mead Vickers BBDO, all London, said David Smith, marketing director for VF Europe Jeanswear. A decision will be made in April.

Copyright February 1998, Crain Communications Inc.

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