Hire Comes Five Months After David Lubar's Departure

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CHICAGO (AdAge.com) -- Publicis Groupe's Fallon Worldwide has named Paul Silburn, the deputy creative director of Omnicom Group's TBWA, London, as the Minneapolis agency's new creative leader for North America.
Paul Silburn has been named Fallon's new creative head.
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Five-month search
Mr. Silburn, 44, was hired after a five-month search following the departure of David Lubars, the agency's former president and chief creative officer who took the top creative job at Omnicom Group's BBDO, New York.

Pat Fallon, chairman of Fallon, said the agency admired Mr. Silburn's reel and his personality. "We felt like he was one of us," he said. Mr. Silburn cares "about the work and not about the peripherals around the work."

Mr. Silburn is well-known for his work on brands including John Smith beer, Adidas and Lockets throat lozenges. In 2000, while at Publicis' Leo Burnett, London, he was the art director and copywriter for a John West canned salmon ad in which a fisherman fights a grizzly bear for the best salmon in the river. The TV ad made its way around the world via e-mail, an example of viral marketing.

Branded entertainment
Fallon became a pioneer in branded entertainment and the use of the Internet as an ad vehicle with its BMW Films effort a few years ago; an online film effort for Amazon is breaking soon. Mr. Silburn said he plans to lead efforts along this line.

Fallon is "getting into interesting areas of advertising beyond" traditional TV ads, he said.

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