Fallon quits Little Caesars review

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Fallon McElligott, Minneapolis, dropped out of Little Caesar Enterprises' $20 million to $30 million review. Mark Goldstein, Fallon's new business and marketing director, said the agency currently had too many other projects on its plate to work on the assignment. Grey Advertising, New York, and Bozell, Southfield, Mich., are the remaining contenders. A decision is expected this month. Incumbent Cliff Freeman & Partners, New York, resigned the business.

Copyright March 1998, Crain Communications Inc.

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