Fallon retains $150 million Miller Lite account

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Ending a two-month review, Miller Brewing Co., Milwaukee, decided today to keep the $150 million Miller Lite account with Fallon McElligott, Minneapolis. Fallon salvaged the account after it pitched a campaign replacing the current, controversial "Miller Time" effort to executives of Miller and brewery parent Philip Morris Cos. Jan. 19 in New York. The other finalists were Square One, Dallas; Wieden & Kennedy, Portland, Ore.; and Publicis & Hal Riney, San Francisco.

Copyright January 1999, Crain Communications Inc.

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