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(June 26, 2001) -- As expected, Publicis Groupe's Fallon, Minneapolis, today trimmed 30 positions, or about 6% of its workforce, "from various departments and levels" due to the shaky economic climate, cutbacks in expenditures and revenue pressures.

"We're sick about it," said a spokeswoman, who added the move was a "last resort" after making cost reductions and other cutbacks.

Agency leaders were hoping to avoid the paring with a win of the $400 million AT&T account, but Fallon was cut two weeks ago from the final round, making the move inevitable.

There is one silver lining, according to the agency: "We know they're highly marketable," said the spokeswoman of those laid off.

Earlier this month a handful of positions were cut from the agency's interactive ranks after the New York shop trimmed a handful of jobs in May. -- Kate MacArthur

Copyright June 2001, Crain Communications Inc.

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