The agency picked up the Best of Show award at a ceremony held in New York last night that was sponsored by The One Club for Art & Copy, a nonprofit creative organization.
Fallon won top honors both years for
Other agencies taking home Gold, Silver and Bronze Pencils were R/GA, New York; TBWA/Chiat/Day, Los Angeles; Hakuhodo i-studios, Tokyo; Goodby Silverstein & Partners, San Francisco; and Almap/ BBDO, Sao Paulo, Brazil.
The interactive competition was dominated by work for sports apparel giant Nike. The marketer won nine Pencils for a range of work submitted by nine different agencies from seven countries around the world. Nike was named the show's Advertiser of the Year, the first time the competition has singled out a marketer for its body of work.
Kevin Swanepoel, interactive director of One Club for Art & Copy, said this year's entries totaled 1,042, a 15% jump from last year.