Fame, and fortune: Rub elbows with celebs, for a price

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Wealthy consumers can spoil themselves with a variety of luxurious rewards available through customer loyalty programs:

* With the redemption of 1 million Bergdorf Goodman Rewards points, Aureole Chef Charlie Palmer will whip up dinner for the Bergdorf customer and seven guests at their home table, adorned with china, flatware, crystal and linens from the New York department store chain. The host gets to keep the wares.

* Holders of Merrill Lynch & Co.'s Cash Management Account Visa Signature card who took advantage of a recent travel package to Wimbledon in the U.K. not only received prime seating at the tennis matches, but also had the chance to volley with Martina Navratilova during a casual tennis game.

* Big spenders at Neiman Marcus can use their InCircle program points for a diving expedition to see the Titanic (1.5 million points), receive his and hers BMW 323ci convertibles (2 million points) or a round of golf with 2001 Ryder Cup captain Curtis Strange at Kingsmill Resort (2.5 million points).

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