FAO Schwarz picks US Interactive for Web site

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Toy retailer FAO Schwarz has selected US Interactive, Philadelphia, as the exclusive digital marketing agency for its Web site. Also, FAO Schwarz launched the FAO Schwarz Partnership Program, with Prodigy, Lycos, Associated Press and New Century Network as charter members. Performance-based incentives for the four charter members will be tracked through LinkShare Synergy software and the LinkShare Network.

Copyright November 1997, Crain Communications Inc.

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