FAST evolves, expands scope

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The Future of Advertising Stakeholders steering committee endorsed creation of a successor group, the Digital Marketing & Commerce Coalition (DMC2), whose mission will expand beyond advertising to include all aspects of digital marketing and commerce. DMC2 will be led by a steering team representing the American Association of Advertising Agencies, Association of National Advertisers, Advertising Research Foundation, Direct Marketing Association, Internet Advertising Bureau and IAB Canada. FAST, spearheaded by Procter & Gamble Co., was established in 1998 at a summit in Cincinnati.

Copyright August 2000, Crain Communications Inc.

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