FAST Forward names task force leaders

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The steering committee of FAST Forward, a coalition of industry trade groups formed at Procter & Gamble Co.'s Future of Advertising Stakeholders summit last month, met Sept. 2 to name committee heads and set an agenda, Robin Webster, senior VP of the Association of National Advertisers, will head the consumer acceptance task force; Mike Donahue, exec VP of the American Association of Advertising Agencies, will head the ad models task force; Jim Spaeth, president-CEO of the Advertising Research Foundation, will head the measurement task force; and Lynn Bolger, senior VP-media director at APL Digital, New York, will head the media buying task force.

Also at the meeting, held in New York, FAST Forward mapped out its priorities and laid the groundwork for how the committees will deliver the action items developed at the FAST summit. Rich LeFurgy, chairman of the Internet Advertising Bureau and chairman of FAST Forward, said the new organization has gotten "phenomenal response" from the industry. In the week since it posted a sign-up sheet, more than 250 executives from marketers, ad agencies, technology providers and Web publishers have signed up for committees. "It took the IAB over two years to get 300 total members," Mr. LeFurgy noted. The greatest interest has been for the task force assigned to developing new ad models, which so far has 91 members signed up.

Copyright September 1998, Crain Communications Inc.

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