Also at the meeting, held in New York, FAST Forward mapped out its priorities and laid the groundwork for how the committees will deliver the action items developed at the FAST summit. Rich LeFurgy, chairman of the Internet Advertising Bureau and chairman of FAST Forward, said the new organization has gotten "phenomenal response" from the industry. In the week since it posted a sign-up sheet, more than 250 executives from marketers, ad agencies, technology providers and Web publishers have signed up for committees. "It took the IAB over two years to get 300 total members," Mr. LeFurgy noted. The greatest interest has been for the task force assigned to developing new ad models, which so far has 91 members signed up.
Copyright September 1998, Crain Communications Inc.