FCB Direct reveals management changes

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FCB Direct Worldwide, New York, announced upper-level management changes Nov. 18. Stewart Pearson, 46, most recently chief operating officer of the worldwide office in New York, will cross the ocean to become president of FCB Direct International, based in London. Tina Cohoe, president of FCB Direct's New York office and chief creative officer for FCB Direct Worldwide, is leaving to pursue direct-marketing opportunities outside traditional agencies, a spokeswoman said; her titles will not be filed. John Penberthy, 47, FCB Direct International president, will return to New York from London to oversee the office as managing director. David Howe, 42, most recently managing director in New York, is moving to a newly created position in the worldwide office as exec VP-managing director of customer relationship management worldwide.

Copyright November 1999, Crain Communications Inc.

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