FCB will fight to keep Levi's

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Incumbent Foote, Cone & Belding, San Francisco, said it will vigorously fight to keep the $90 million Levi's brand account in the upcoming review. At the same time, Levi Strauss & Co. has begun to call agencies as part of the early stages of its review process, a spokesman said. Levi Strauss said that less than a handful will be invited to participate.

Copyright October 1997, Crain Communications Inc.

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