Foote, Cone & Belding, Chicago, laid off 40 staffers Jan. 27, which the agency said represents about 6% of its workforce. The general agency suffered the brunt of the downsizing, as part of the agency's strategy to become a ``total branding solutions'' provider emphasizing all facets of integrated marketing. To that end, FCB has, as already reported, moved to forge closer relations between the general agency and its Impact promotion and direct marketing unit.
FCB didn't identify any staffers let go and said it wasn't due to an account loss. The layoff represents one of FCB's largest downsizings in recent memory, and is about four times as large as the last such action in 1996.
Copyright January 1999, Crain Communications Inc.