FCB mulls ideas for gun PSA

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Foote, Cone & Belding, New York, and its FCB Direct division are pondering creative ideas for an integrated public service campaign on safe storage of guns. The campaign, due early next year on behalf of the Advertising Council, the U.S. Department of Justice and the National Crime Prevention Council, will have a direct marketing focus and will include direct response TV, print, direct mail and Internet advertising.

Copyright June 1999, Crain Communications Inc.

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