FCB reformulates San Francisco team

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Foote, Cone & Belding, reformulating the management team of its San Francisco office, has brought in Exec VP Tim Elliott from its New York office to head up its bid to retain the $90 million Levi Strauss & Co. account.

Mr. Elliott, who will report to office CEO Jack Boland, will team with Geoffrey Thompson, exec VP-executive creative director, who was headed for a job in London before he was pulled into the assignment (AA, Nov. 3).

Also brought in for the effort was Stewart Pearson, who heads FCB's direct operations in Hong Kong.

Peter Martin, who previously headed the Levi Strauss account at the agency, continues in his capacity as director of account services. Paul Wolfe, exec VP-executive creative director, currently is working on an AT&T Corp. assignment for FCB's New York office.

FCB also has brought in the creative team of Steve Rabosky, former creative director at TBWA Chiat/Day who recently left as creative partner and co-manager of Leap Partnership's Santa Monica, Calif., office, and Steve Swietzer, formerly co-executive creative director, Hal Riney & Partners, San Francisco.

Others shops in the review are TBWA Chiat/Day, Venice, Calif., and San Francisco; BBDO Worldwide, New York and Los Angeles; Hal Riney & Partners, San Francisco; and Bartle Bogle Hegarty, London.

Levi Strauss this week completes briefing the finalists on the pitch, handing them a strategic and creative assignment.

At least one of the agencies indicated that it plans to spend as much as $300,000 to $500,000 for its presentation.

Copyright December 1997, Crain Communications Inc.

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