FCB, through the years

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* In 1881, Daniel Lord and Ambrose Thomas found Lord & Thomas advertising.

* In 1916, a 14-year-old boy from Virginia creates Mr. Peanut as an entry into a Planters-sponsored trademark contest. FCB keeps Mr. Peanut alive today.

* On Jan. 4, 1943, the agency opens as Foote Cone & Belding, the successor to Lord & Thomas.

* Around WWII, FCB creates Smokey Bear for the U.S. Forest Service.

* The line "Does she or doesn't she?" is first used in the 1956 campaign for Clairol's home hair-coloring system.

* In 1963, Foote Cone & Belding becomes the first major U.S. ad agency to make a public offering of its stock.

* In 1994, the holding company Foote Cone & Belding Communications becomes True North Communications.

* In January 2001, True North loses the $800 million DaimlerChrysler account.

* Interpublic Group of Cos. acquires the agency later that same year. Around the time of the acquisition, the agency loses about $1.5 billion in less than a year, including DaimlerChrysler.

* In 2002, Foote, Cone & Belding wins the $10-$12 million Diet Coke account.

* Today the agency comprises 7,000 people and has 194 offices in 110 countries. FCB Worldwide brought in $454.2 million in worldwide revenue, according to Ad Age's newest agency report.
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