With marketing groups and ad agencies sitting largely silent, the Federal Communications Commission today took a major step toward increasing media concentration by approving rules that will allow broadcasters to own more than one TV station in a market. The change could give broadcasters increased clout in negotiating with advertisers, but the American Association of Advertising Agencies said limits the FCC established would provide a "reasonable compromise." The FCC, also allowing radio and TV station ownership within a single market, restricted new combinations to large markets with numerous stations. The commission, however, let continue current arrangements in smaller markets that violate the new guidelines.
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