FCC rules on anti-drug TV programs

Published on .

The U.S. Federal Communications Commission ruled that TV networks should identify to viewers programs being used to meet requirements for government anti-drug media buys - if the network is aware it will get credit when the show airs. Because the White House Office of National Drug Control Policy only gives credit after a show airs, the effect is to require reruns of the shows to contain the identification. Under the anti-drug program, media companies must supply a free ad or equal value for every ad paid for by the government.

Copyright December 2000, Crain Communications Inc.

Most Popular
In this article: