Federal-Mogul enlists Bozell

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Auto parts marketer Federal-Mogul Corp., Southfield, Mich., hired Bozell Worldwide to handle an integrated campaign for the rest of 1999. Bozell said a brand team from its Southfield and Omaha offices will develop creative, media and tie-ins for Federal-Mogul aftermarket products including Anco wiper blades, Champion spark plugs, Fel-Pro gaskets, Moog chassis parts and Wagner brakes. The campaign will target consumers and service technicians, using TV, print and radio.

Copyright August 1999, Crain Communications Inc.

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