Federated Department Stores hires Organic for e-services

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Federated Department Stores signed an extensive agreement with interactive agency Organic, San Francisco, to work with the retailer on a broad range of integrated e-commerce initiatives. Organic first will work on Web design, brand strategy and customer service for macys.com and bloomingdales.com. A new version of bloomingdales.com is expected to be launched later this year.

Copyright April 2000, Crain Communications Inc.

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