Federated opens Macy's review

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Federated Department Stores, moving to unify the East and West divisions of Macy's, has been talking with advertising agencies on both coasts in a review for a corporate branding effort. Spending was undisclosed for the assignment, which does not include the retail work handled in-house by each division. Federated executives did not return calls at press time.

Copyright September 2000, Crain Communications Inc.

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