Federated Stores kicks off Badge with $3 mil campaign

Published on .

Federated Department Stores is launching its newest private label brand, Badge, a line of streetwear for young men, with a $3 million TV and print campaign that breaks this month. The campaign features New York Generation X street band Budo Vooba. Print will run this fall in magazines ranging from Vibe to Inline Skater. Amodeo Petti, New York, handles.

Copyright August 1997, Crain Communications Inc.

Most Popular
In this article: