FedEx ads rebut USPS

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Federal Express Corp., Memphis, is using radio spots nationally in response to the U.S. Postal Service campaign claiming superiority. FedEx filed suit against the USPS earlier this month, seeking to get the service to modify its advertising. "These ads are intended to set the record straight," said Greg Rossiter, managing director-public relations for FedEx. Two ads challenge the USPS commitment to two-day express delivery and international delivery. FedEx says the USPS doesn't deliver to all countries outside the U.S. as it claims to do and is not specific on delivery time for its express packages. The ads were created by BBDO, New York, and will run indefinitely. USPS officials declined to comment on the new FedEx ads.

Copyright November 1996, Crain Communications Inc.

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