The posters appeared in the Erfstadt region, south of Cologne, where Formula 1 driver Michael Schumacher lives. The poster read: "The will to victory. At Nuerburgring and in Bonn we all know that that on September 27 there is only one winner. We all know him." The campaign was created by in-house by the SPD. KNSK/ BBDO of Hamburg is the SPD's agency of record.
"Ferrari watches out that their cars and emblems are not used for any other purposes. The legal consequences will be decided by our HQ in Mranello, Italy," says Marketing Manager Oliver Winkes.
Copyright July 1998, Crain Communications Inc.