Special Report: Retail Marketing

Who's Fighting for Retail Dollars and Winning

Published on .


Private Label Winning Battle of Brands

Marketers Face Moment of Truth As Retailers' Lines Soar to Historic Sales High

BATAVIA, Ohio (AdAge.com) -- Package-goods brands face their greatest crisis and strongest threat from private label since at least the early 1990s. And that's the good news.


What Is Shopper Marketing Anyway?

K-C, MediaVest Among Those That Define It as a Legitimate Brand Builder

BATAVIA, Ohio (AdAge.com) -- When Nielsen put its shopper-marketing measurement system Prism on indefinite hiatus last month, it raised a scary question, considering the medium's double-digit growth rates and the number of agencies and resources that have sprung up to support it: Just what is shopper marketing, anyway?

dollar and debit

How the Recession Is Changing Consumer Spending

Shoppers Are Using Cash Instead of Credit and Cutting Back Across Categories

NEW YORK (AdAge.com) -- This new economic environment is shaping spending patterns in ways we've never seen before. So what's a marketer to do? Get to know the recession shopper.

American Apparel

Taking Stock of Successes and Stumbles

The Keys to Winning at Retail: Spend, Target and Emphasize Value

NEW YORK (AdAge.com) -- With the economy in a tailspin, the retailers that are flourishing -- and floundering -- may surprise you.

Why Retailers Need to Get Back to Basics

To Ensure Survival, Trade Trends for Tried-and-True Fundamentals

Businesses in all sectors are struggling in today's tough economic climate. The retail industry looks particularly grim. AlixPartners, a Michigan turnaround-consulting firm, estimates that more than a quarter of all large retailers are at significant risk of filing for bankruptcy or facing financial distress.

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