Video Game Music Concert a Wild Sellout

Latest Indicator of New Medium's Potent Penetration

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LOS ANGELES ( -- It took less than three days for the show to sell out 2,265 seats at Los Angeles' new Walt Disney Concert Hall, and tickets have popped up on eBay for upward of $500 a pair, with multiple bidders.

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No, it's not the Prince tour. It's the L.A. Philharmonic and the L.A. Master Chorale doing music from the "Final Fantasy" video-game series.

The video games, from publisher Square Enix USA, have sold 48 million copies worldwide and spawned several successful sound tracks of original music. The two-hour concert in L.A., with a full orchestra and a 32-person choir, will coincide with the E3 video-gaming convention in May. There's talk of releasing a CD from the live show and possibly touring other cities.

Mainstream entertainment
"Video games are more mainstream than ever," said Kyoko Yamashita, Square Enix's marketing director. "We wanted to go into a mainstream entertainment venue with an event that's unique to this franchise."

Concerts in Japan of the "Final Fantasy" music have drawn 5,000 fans at a time. The L.A. show will be the first performance outside Japan, and Yamashita expects it to help cement the brand with fans and build it with the elite theater-going crowd and trendsters.

"Video game music is a hot topic right now," Yamashita said. "We're latching onto that."

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