Fitness names Griffin Bacal

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Gruner + Jahr title Fitness has hired Griffin Bacal, New York, for an advertising trade campaign. The magazine, published ten times annually, has a rate base of 700,000, but will face new competition in the coming year as new women's titles (like Conde Nast Sports for Women, launching in March 1997) and women's sports supplements in golfing and other enthusiast publications continue to compete for female exercisers' eyeballs.

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