Fleet, PNC move accounts

Published on .

Fleet Boston Corp. will announce this evening that it has appointed Hill, Holliday, Connors, Cosmopulos, Boston, to handle its estimated $250 million account, born of the merger of Fleet with Bank Boston. Hill Holliday was the lead agency for Bank Boston. Arnold Communications was lead agency for Fleet. Meanwhile, Arnold and sister agency Circle.com have won the estimated $25 million account of PNC Bank Corp., Pittsburgh. Doner, Southfield, Mich., lost the account without a review. PNC corporate advertising chief Denise Thorn Johnson is said to be the impetus behind the move. Ms. Johnson was formerly an Arnold staffer, but moved to PNC last fall. Doner won the business in April, after a shoot-out with Mullen, Wenham, Mass.

Copyright October 1999, Crain Communications Inc.

Most Popular
In this article: