Fleming pitches Os-Cal

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SmithKline Beecham Consumer Healthcare, Pittsburgh, will feature ex-Olympic ice skating champion Peggy Fleming in a national TV and cable campaign breaking Nov. 8 for Os-Cal calcium supplement. The 15- and 30-second spots from Masterson Group, New York, are targeted at women in their 40s and feature the tagline "Don't take chances, take Os-Cal.''

Copyright October 1999, Crain Communications Inc.

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