Flomax to break nat'l ads

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Boehringer Ingelheim, Ridgefield, Conn., next week launches the first national direct-to-consumer campaign for Flomax, a prescription drug for older men who suffer from prostate problems and a need to use the restroom frequently. The print and TV campaign by Robert A. Becker Euro RSCG, New York, is partly aimed at women frustrated by their mates' bed-to-bathroom trips overnight and may have influence over them to get help.

Copyright March 1999, Crain Communications Inc.

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