FloNetwork to partner with Impiric Asia

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In a move to further its Asian expansion, e-mail marketing services provider FloNetwork, Toronto, will partner with Impiric Asia, WPP-owned Young & Rubicam's marketing services arm, to deliver permission-based e-mail in Singapore, East Asia and China. FloNetwork, which announced last week that it will be acquired by ad network DoubleClick, New York, provides software to deploy and track e-mail marketing campaigns on a large scale. The partnership allows Impiric to extend this capability to its clients in the Far East while enabling FloNetwork to expand its customer base overseas.

Copyright February 2001, Crain Communications Inc.

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