FlyCast announces open partnerships

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FlyCast Communications Corp. Monday announced partnerships with several Web ad targeting and ad server companies in a deal designed to let Web sites expand their existing Web advertising capabilities. Under the open partnerships, the following solutions can now be integrated with FlyCast's AdAgent Web ad media management software: Accipiter's AdManager; Art Technology Group's Dynamo Ad Station; Bellcore's Adapt/X Advertiser; ClickOver's ClickWise; Focalink Communication's SmartBanner; and Intelligent Interactions Corp.'s Adfinity Server.

Copyright June 1997, Crain Communications Inc.

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