Flycast rolls out cost-per-click network

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Online ad network Flycast Communications Corp. today introduces Flycast CPCnet, a cost-per-click alternative to the company's Flycast Network of sites, which charges based on cost-per-thousand impressions.

Flycast CPCnet, which will include sites that average fewer than 250,000 impressions per month--too low a number for inclusion in the Flycast Network--gives smaller Web sites a shot at additional revenue. It also gives advertisers the opportunity to buy space based on clicks, not a site's monthly impressions.

If and when sites in Flycast CPCnet reach more than 250,000 impressions, they can migrate to the CPM-based Flycast Network if they choose, said George Garrick, Flycast CEO.

Flycast will charge advertisers buying across CPCnet 40 cents per click; individual sites receive 55% of the revenue generated from clicks.

Copyright December 1999, Crain Communications Inc.

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