Focalink, Bellcore propose open protocol

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Focalink Communications and Bellcore are seeking collaboration from Web developers, online publishers and advertisers for developing an open protocol to communicate Web ad traffic information and performance data. Once the protocol is completed, the companies plan to turn it over to an independent body for management and control. Separately, the two companies said they will begin working together to jointly market their Web advertising products and services.

Copyright February 1997, Crain Communications Inc.

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