Focus, GSD&M put to test for DreamWorks buying

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DreamWorks SKG's $85 million media buying account will go to Focus Media, Santa Monica, or GSD&M, Austin, Texas, at yearend. DreamWorks has given each agency a high-profile fourth-quarter movie to launch, and the one that impresses the studio the most will get the account. Focus will handle the computer-animated "Antz," while GSD&M will take on "The Prince of Egypt," an animated musical about Moses.

Copyright August 1998, Crain Communications Inc.

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