Fogdog Sports rolls spots in $21 mil campaign

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Fogdog Sports, Redwood City, Calif., over the weekend broke three spots with a new tagline, "The athlete's toy store," and voiceover by entertainer Isaac Hayes. Spots from Odiorne Wilde Narraway & Partners, San Francisco, feature the Fogdog mascot making mysterious deliveries of sporting goods. The network and cable TV spots are part of what Fogdog says will be a $21 million ad effort this year.

Copyright April 2000, Crain Communications Inc.

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