Ford airs first TV ad in Philippines in 15 years

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MANILA--After a 15-year absence from TV advertising here, Ford Motor Co. has launched a 60-second TV commercial in the Philippines for its newest car, the Ford Lynx.

Created by J. Walter Thompson Co., the ad was shot in the Philippines' historic Fort Ilocandia and Vigan, both located north of the capital, according to Trisha Matoto, JWT associate creative director.

The spot combined Vigan's Old World look with Lynx's metallic luster.

The commercial consists of several scenes: a girl looking wide-eyed into a star-filled sky; marathon runners huffing and puffing towards the finish line; a mountain climber; an old man seated by a swimming pool; and a man painting on canvas. After each vignette, a Ford Lynx appears.

The whole shoot involved a crew and cast of 300, according to Ms. Matoto.

Five months ago, Ford broke teaser ads on print and radio, heralding its comeback in the Philippine market. The TV commercial was unveiled for the launch in the Philippines.

Copyright December 1999, Crain Communications Inc.

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