Ford Motor Co.'s Ford Division, Detroit, launches its first Asian-American campaign midmonth in select California markets. Pancom International, Los Angeles, was named the division's first Asian-American agency recently, topping contenders Dae Advertising, San Francisco, and Kang & Lee, New York. Print ads will appear in targeted newspapers and commercials on spot TV. Windstar, Explorer and Expedition are featured.
Copyright December 1998, Crain Communications Inc.