Ford eyes three for fleet account

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Ford Motor Co. heard pitches Jan. 6 from three agencies for its newly consolidated North American Fleet Operations account. Contenders for the estimated $2 million assignment are Ogilvy & Mather, Dearborn, Mich.; J. Walter Thompson USA and Y&R Advertising, both Detroit. The account is primarily business-to-business. Before Ford merged its vehicle fleet business, JWT had Ford division's fleet account, Y&R had Lincoln-Mercury and O&M had Ford service.

Copyright January 1998, Crain Communications Inc.

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