Ford Motor Co., Dearborn, Mich, inked an estimated $10 million deal with the National Geographic Society for a multimedia environmental awareness campaign. Starting in January, shared editorial content on conservation issues will begin a quarterly appearance in National Geographic
and on Nationalgeographic.com
. A new National Geographic Channel in the U.S. will also start airing a 26-part TV series about "environmental heroes.'' Two online contests are also planned. Free "eco-region'' maps will also be distributed to some 113,000 public and private schools.
Copyright November 2000, Crain Communications Inc.